The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage.
With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skincare enthusiasts without much schooling, there is no doubt some of the “facts” are being distorted in the process.
Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.
How many of us have heard about facial exercises or face yoga, but are unsure if these methods really work for tightening sagging skin? There are a number of YouTube tutorials, as well as books on the subject, and miscellaneous information available online, which may confuse the general public. Articles in Cosmopolitan and Marie Claire boast facial exercise as an effective solution to a younger face – if muscle training works to strengthen the body, it must work the same way on the face, right?
I love the topic of retail sales when it comes to our Professional Skin Care community. Not because my college major was Marketing, but because I recognize this area is lacking in our training. When I studied to become an Esthetician in 2006, the book didn’t have any chapters dedicated to sales, and we were released into the “real world” wide eyed and bushy tailed, totally oblivious to what could be a sizeable chunk of our earnings.
Hyperpigmentation disorders present as skin that is discolored, blotchy, darker, or lighter than normal – this happens when the body produces too little or too much melanin. These disorders can be localized or can diffusely spread about the entire body. The most common types of genetic hyperpigmentation are birthmarks, macular stains, port wine stains, albinism, piebaldism, and freckles. Not all genetic skin colorations will appear at birth – some, like freckles, appear with sun exposure, while others, like melasma, may appear during pregnancy and in middle-age.
Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots. According to the American Society of Plastic Surgeons, botulinum toxin procedures have increased 28% since 2010 among 20 to 29-year-olds.