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What’s Your Type? Exfoliation Methods Based on Skin Types

Written By Dasha Saian Marchese - October 04 2021

Not all skin is the same and not every product is universal. Aestheticians see clients with a variety of concerns, including acne, hyperpigmentation, dryness, wrinkles, and sensitivity. Which exfoliators are a must in the treatment room and how can professionals determine the most effective treatment protocol for clients?

NECK AND DECOLLETE TREATMENTS

Written By Dasha Saian Marchese - May 25 2021

The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage.

Miseducation of Popular Consumer Skin Care Brands’ Ingredients

Written By Dasha Saian Marchese - May 17 2021

With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skincare enthusiasts without much schooling, there is no doubt some of the “facts” are being distorted in the process.

STAY AFLOAT NOW, BOUNCE BACK AFTER THE COVID-19 CRISIS WITH RETAIL SALES

Written By Dasha Saian Marchese - April 23 2021

Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.

CREATIVE RETAIL DISPLAY IDEAS

Written By Dasha Saian Marchese - April 17 2021

I love the topic of retail sales when it comes to our Professional Skin Care community. Not because my college major was Marketing, but because I recognize this area is lacking in our training. When I studied to become an Esthetician in 2006, the book didn’t have any chapters dedicated to sales, and we were released into the “real world” wide eyed and bushy tailed, totally oblivious to what could be a sizeable chunk of our earnings.

Dasha Saian Marchese's Skincare Blog

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What’s Your Type? Exfoliation Methods Based on Skin Types

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NECK AND DECOLLETE TREATMENTS

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Miseducation of Popular Consumer Skin Care Brands’ Ingredients

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STAY AFLOAT NOW, BOUNCE BACK AFTER THE COVID-19 CRISIS WITH RETAIL SALES

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CREATIVE RETAIL DISPLAY IDEAS

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