More estheticians and dermatologists than ever are embracing a gentler, less aggressive, and invasive approach to skin health, and their clients are thriving. Chronic conditions caused by both intrinsic and extrinsic factors, such as eczema and dermatitis, are alleviated, and confidence is restored.
Summer brings warmer temperatures, increased humidity, and longer days filled with outdoor activities. With the potential for increased oil production and the need for lightweight hydration, finding the perfect moisturizer to keep your skin nourished during the summer is essential.
Branding is crucial when it comes to building a successful esthetic business. Your brand represents who you are, what you stand for, and the expectations your clients can have when visiting your spa or solo esthetic space.
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.