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CREATIVE RETAIL DISPLAY IDEAS

Written By Dasha Saian Marchese - April 17 2021

I love the topic of retail sales when it comes to our Professional Skin Care community. Not because my college major was Marketing, but because I recognize this area is lacking in our training. When I studied to become an Esthetician in 2006, the book didn’t have any chapters dedicated to sales, and we were released into the “real world” wide eyed and bushy tailed, totally oblivious to what could be a sizeable chunk of our earnings.

GENETIC HYPERPIGMENTATION: SPOTTING PIGMENTATION DISORDERS

Written By Dasha Saian Marchese - April 13 2021

Hyperpigmentation disorders present as skin that is discolored, blotchy, darker, or lighter than normal – this happens when the body produces too little or too much melanin. These disorders can be localized or can diffusely spread about the entire body. The most common types of genetic hyperpigmentation are birthmarks, macular stains, port wine stains, albinism, piebaldism, and freckles. Not all genetic skin colorations will appear at birth – some, like freckles, appear with sun exposure, while others, like melasma, may appear during pregnancy and in middle-age.

Shifting Anti-aging Marketing to GenZ and Millennials

Written By Dasha Saian Marchese - March 30 2021

Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots. According to the American Society of Plastic Surgeons, botulinum toxin procedures have increased 28% since 2010 among 20 to 29-year-olds.

Dasha Saian Marchese's Skincare Blog

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CREATIVE RETAIL DISPLAY IDEAS

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GENETIC HYPERPIGMENTATION: SPOTTING PIGMENTATION DISORDERS

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Shifting Anti-aging Marketing to GenZ and Millennials

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