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Genetic Hyperpigmentation: Spotting Pigmentation Disorders
Hyperpigmentation disorders present as skin that is discolored, blotchy, darker, or lighter than normal – this happens when the body produces too little or too much melanin. These disorders can be localized or can diffusely spread about the entire body.
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Shifting Anti-aging Marketing to GenZ and Millennials
Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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