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Elevating Your Esthetician Brand: A Guide to Boosting Online Presence with Instagram and TikTok
In today's digital age, establishing a strong online presence is essential for professionals in various industries, including estheticians. In this blog post, we'll explore effective strategies for estheticians to enhance their online presence through these popular social media channels.
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All About Corneotherapy, and Why It’s Gaining Popularity
More estheticians and dermatologists than ever are embracing a gentler, less aggressive, and invasive approach to skin health, and their clients are thriving. Chronic conditions caused by both intrinsic and extrinsic factors, such as eczema and dermatitis, are alleviated, and confidence is restored.
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The Benefits of Visiting your Esthetician Regularly
Estheticians are licensed skincare professionals who are trained to assess and treat various skin concerns. They are equipped with the knowledge and skills to provide personalized skincare recommendations and treatments tailored to your unique skin type and concerns.
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Nonsurgical aesthetic genital procedures
In recent years, there has been a rise in nonsurgical genital procedures – for both men and women. Such medical treatments are minimally invasive and not only boost confidence but can alleviate discomfort and even treat serious medical issues.
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Branding 101 for your Esthetic Business
Branding is crucial when it comes to building a successful esthetic business. Your brand represents who you are, what you stand for, and the expectations your clients can have when visiting your spa or solo esthetic space.
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Peptides – the indispensable antiaging ingredients of 2023
There is a lot of buzz about peptides and their antiaging and regenerative effects on our skin and hair. There is no denying that peptides have become the go-to ingredient of the last two decades.
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Designing Your Perfect Spa Space - Modern, Classical and More Styles to Love
In my 20 plus years in the esthetic industry, I have seen some of the world’s most exquisite spas.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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