I love all things spa, including spa and wellness tourism. In my 20 plus years in the esthetic industry, I have seen some of the world’s most exquisite and luxurious spas and had the pleasure of training some of the most educated spa therapists. I remember staying a week in Karlovy Vary in 2006 - a picturesque Czech spa town famous for its mineral springs and sanatoriums. I must admit, although the thermal waters and treatments were remarkable, the same cannot be said of the spa facilities- they looked sterile, lackluster, and generic. They were the perfectly preserved artifact from the 80s and 90s - an era of spa mediocracy.
With all the constant advancements in our industry, estheticians have never been in a better position to achieve the best anti-aging results for our clients’ skin. There are endless choices of products and modalities available that promise to improve our bottom line, attract and retain new clientele, and gain a competitive edge over other skin care professionals in our area.
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client.
Not many people know this, but I have spent 8 years out of my 24 years of industry experience as a spa receptionist. I know exactly what it takes to select a great receptionist, and will give you some pointers on what to look for as you go through the interview process.
With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skincare enthusiasts without much schooling, there is no doubt some of the “facts” are being distorted in the process.
Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.
Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots. According to the American Society of Plastic Surgeons, botulinum toxin procedures have increased 28% since 2010 among 20 to 29-year-olds.