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Nonsurgical aesthetic genital procedures
In recent years, there has been a rise in nonsurgical genital procedures – for both men and women. Such medical treatments are minimally invasive and not only boost confidence but can alleviate discomfort and even treat serious medical issues.
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Branding 101 for your Esthetic Business
Branding is crucial when it comes to building a successful esthetic business. Your brand represents who you are, what you stand for, and the expectations your clients can have when visiting your spa or solo esthetic space.
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Peptides – the indispensable antiaging ingredients of 2023
There is a lot of buzz about peptides and their antiaging and regenerative effects on our skin and hair. There is no denying that peptides have become the go-to ingredient of the last two decades.
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Designing Your Perfect Spa Space - Modern, Classical and More Styles to Love
In my 20 plus years in the esthetic industry, I have seen some of the world’s most exquisite spas.
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Equipment for Aging Skin
With all the constant advancements in our industry, estheticians have never been in a better position to achieve the best anti-aging results for our clients’ skin. There are endless choices of products and modalities available that promise to improve our bottom line, attract and retain new clientele, and gain a competitive edge over other skin care professionals in our area.
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Sanitation and Infection Control: How professionals should safe-guard their salon and spa
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client.
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Hiring a spa receptionist
Not many people know this, but I have spent 8 years out of my 24 years of industry experience as a spa receptionist. I know exactly what it takes to select a great receptionist, and will give you some pointers on what to look for as you go through the interview process.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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