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Maximizing Black Friday Sales for Estheticians: A Guide to Boosting In-Store Product Revenue
The holiday season is the perfect time to boost spa retail sales, with Black Friday being the ultimate opportunity. Many...
Unlocking Hydration: The Power of Hyaluronic Acid in Skincare
In the ever-evolving world of skincare, one ingredient stands out for its remarkable ability to hydrate and combat signs of...
Addressing Accessibility in Spas: Designing Safe Spaces for Everyone
When I started working on the article on accessibility for SkinDeep Magazine, my first instinct was not only to educate and provide insight into a problem that doesn’t seem evident at first glance but also to do it from another person’s perspective.
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Inflammatory Conditions of the Skin and Their Management
There are many types of skin inflammation that we, as estheticians, observe while treating our clients. Some may be mild, brought on by extrinsic factors, and come and go with time. Other types of inflammation are chronic and may interfere with our clients enjoying their daily lives. The treatment of these conditions vary depending on their underlying causes.
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Unveiling the Clear Path to Radiant Skin: The Benefits of Acne Patches
Acne, the unwelcome guest that often overstays its welcome on our faces, has been a persistent concern for many. From adolescence to adulthood, the battle against acne can be relentless. However, in the realm of skincare, a shining star has emerged in the form of acne patches.
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Harnessing the Power of Probiotics: A Skin-Friendly Revolution
In recent years, the world of skincare has witnessed a paradigm shift with the rise of probiotics as a powerhouse ingredient. Traditionally associated with gut health, probiotics are now making their mark in the realm of skincare, promising a myriad of benefits for a radiant and healthy complexion.
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Elevating Your Esthetician Brand: A Guide to Boosting Online Presence with Instagram and TikTok
In today's digital age, establishing a strong online presence is essential for professionals in various industries, including estheticians. In this blog post, we'll explore effective strategies for estheticians to enhance their online presence through these popular social media channels.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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