With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skincare enthusiasts without much schooling, there is no doubt some of the “facts” are being distorted in the process.
Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.
Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots. According to the American Society of Plastic Surgeons, botulinum toxin procedures have increased 28% since 2010 among 20 to 29-year-olds.