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The Benefits of Visiting your Esthetician Regularly
Estheticians are licensed skincare professionals who are trained to assess and treat various skin concerns. They are equipped with the knowledge and skills to provide personalized skincare recommendations and treatments tailored to your unique skin type and concerns.
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The Perfect Summer Moisturizer: Finding Your Skin's Hydration Hero
Summer brings warmer temperatures, increased humidity, and longer days filled with outdoor activities. With the potential for increased oil production and the need for lightweight hydration, finding the perfect moisturizer to keep your skin nourished during the summer is essential.
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Breakout Bingo: Detecting Jawline Breakouts
Approximately 85% of people between the ages of 12 and 24 experience at least some form of minor acne. Not all acne has the same causes or succumbs to the same cookie-cutter treatment plan.
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Injection Trends Around The World
In 1981, the FDA approved bovine collagen for cosmetic injection. Since its approval, dozens of injectable fillers have been developed and approved for cosmetic use.
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Miseducation of Popular Consumer Skin Care Brands’ Ingredients
With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend.
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Stay Afloat Now, Bounce Back After the Covid-19 Crisis with Retail Sales
Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income.
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Shifting Anti-aging Marketing to GenZ and Millennials
Fifteen years ago, before invasive procedures and fillers in twenty-somethings were normalized by influencers, Botox was considered taboo. Today, in an effort to obtain perfectly chiseled facial features and flawless skin, more twenty-somethings than ever are opting for beauty shots.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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