Miseducation of Popular Consumer Skin Care Brands’ Ingredients
With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skincare enthusiasts without much schooling, there is no doubt some of the “facts” are being distorted in the process.
