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Branding 101 for your Esthetic Business
Branding is crucial when it comes to building a successful esthetic business. Your brand represents who you are, what you stand for, and the expectations your clients can have when visiting your spa or solo esthetic space.
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Fact or fiction: Daily exfoliation is bad for the skin
Many clients tend to over-exfoliate their skin in hopes of sloughing off dead cells and achieving a fresh and renewed complexion. This belief is a misconception; the skin is a very efficient organ and does not require daily exfoliation.
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Peptides – the indispensable antiaging ingredients of 2023
There is a lot of buzz about peptides and their antiaging and regenerative effects on our skin and hair. There is no denying that peptides have become the go-to ingredient of the last two decades.
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All About Salicylic Acid
As skin care professionals, at one point or another, we will all use salicylic acid – it is one of the most popular ingredients in anti-acne skincare.
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Pregnancy Skin
My own fertility journey began in 2020 with two pregnancy losses, and the realization I needed to see a reproductive specialist. Endless injections and a year and a half later, I had Alexandra with the help of IVF.
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Designing Your Perfect Spa Space - Modern, Classical and More Styles to Love
In my 20 plus years in the esthetic industry, I have seen some of the world’s most exquisite spas.
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Equipment for Aging Skin
With all the constant advancements in our industry, estheticians have never been in a better position to achieve the best anti-aging results for our clients’ skin. There are endless choices of products and modalities available that promise to improve our bottom line, attract and retain new clientele, and gain a competitive edge over other skin care professionals in our area.
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ABOUT AUTHOR
Dasha Saian Marchese is the co-founder and CEO of Saian and has over 22 years of experience in the spa industry. She is a Licensed Esthetician, Aesthetics International Association Ambassador, and serves on the Editorial Advisory Board of Dermascope Magazine. In addition to her esthetics schooling, Dasha has a degree in Business and Marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.
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