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Many women tend to over-exfoliate the skin, in hopes of sloughing off dead skin, and thus achieving a fresh and renewed complexion. This is a misconception, since our skin is a very efficient organ, and doesn’t require exfoliation more than 2-3 times per week. 
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Currently, more than 20 million women are affected by uterine prolapse, birthing injuries, and incontinence. According to the American College of Obstetricians and Gynecologists 40% of women have psychological distress from female sexual dysfunction, but only 14% consult a physician about sex during their lifetime.
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The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage. 
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With modern consumers using the internet to research everything, it’s no surprise that our clients are savvy when it comes to the latest skincare ingredients and trends. As a practicing esthetician, I constantly hear clients ask for a treatment they saw on Instagram or ask about a product with a specific ingredient they heard about from a friend. 
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Join me for an informative webinar that will introduce modes of generating income and staying in touch with clients during this difficult time. This webinar will discuss how to calculate GPM – if you do not know it already. We will then dive into designing your spa to be a retail oasis, so you will be able to open your doors and bring in that much needed income. 
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How many of us have heard about facial exercises or face yoga, but are unsure if these methods really work for tightening sagging skin? There are a number of YouTube tutorials, as well as books on the subject, and miscellaneous information available online, which may confuse the general public. 
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I love the topic of retail sales when it comes to our Professional Skin Care community. Not because my college major was Marketing, but because I recognize this area is lacking in our training. When I studied to become an Esthetician in 2006, the book didn’t have any chapters dedicated to sales, and we were released into the “real world” wide eyed and bushy tailed, totally oblivious to what could be a sizeable chunk of our earnings. 
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