Incorporating a moisturizer into your skincare routine is a fundamental and transformative step that I, as an esthetician, strongly emphasize for maintaining healthy, balanced skin. After cleansing and applying any targeted treatments or serums, a moisturizer seals in the hydration, acting as a protective barrier against external stressors. Choose a moisturizer that suits your skin type, whether it's lightweight for oily skin, rich for dry skin, or gel-based for a refreshing feel. Gently apply it in upward motions, ensuring even coverage across your face and neck. Consistency is crucial, so make moisturizing a morning and evening ritual. This essential step not only keeps your skin hydrated but also helps maintain its elasticity, prevents water loss, and creates a smooth canvas for makeup application. A well-hydrated skin is the foundation for a radiant complexion, and a thoughtfully chosen moisturizer is your key to achieving just that.